This year, Grey turned 100 years old.
For the Centennial celebrations, the brief for the visual identity of the network was opened for all the 145 Grey offices in the world.
The company is turning 100 years of famous effective ideas, so we decided to go to the core of our business: our people´s minds.
Our idea for the centennial logo was to scan and analyze the brains waves of all Grey´s employees all over the world, these data was put in a sophisticated software that turned it into living art.
So, for the first time in the hundred years of the company, we could see how our people´s ideas looks like in real time, in their brains.