In the last 5 years, more than 800 women have been killed by men.
There is a pattern that is repeated almost in every case: In the declarations of the murderers, they always say that they loved the victims.
That´s why Flora Tristan NGO created a collection of beautiful love poems recited by famous Peruvian poets, but which were actually poems made with phrases from the real statements of murderers after killing their victims.
These poems were broadcasted on the most important Peruvian Romantic Radio and with the largest audience in the country. Demonstrating women of all social targets the importance of not being fooled by beautiful words.
When women realized that what they were enjoying were actually phrases of women´s murderers they get shocked and clearly understood the message.
Because of the extreme levels of illiteracy that exist in Peru, Flora needed a way to reach all women in the most organic way possible.
For this they made an alliance with Radio Ritmo Romántica, the radio with the highest female audience levels in the country.
In this way they did a very extensive investigation and data collection of the statements of the murderers in the most famous cases of murders of women of the last 5 years.
Then, they invited some of the most important poets and drama writers of the country to be the voices that recited the poems.
The audios were broadcasted on the radio, in social networks and also shared using whatsapp.
And in these messages, after shocking women with the idea, we invited them to report their aggressors.
More than 8 million women have been reached by the campaign.
The response rate has been incredible, the calls to report the cases to Line 100 increased by 122% so far this year.