Gender inequality is one of the biggest problems in Peru.
In this country, being “macho” is one of the main values that parent teach their kids.
That´s why most Peruvian men think that the housekeeping work is exclusive of women.
How could we demonstrate men that housekeeping work is not women exclusive?
Making them feeling stupid for being so sexist.
Flora Tristán NGO launched a collection of three short films that shows men dying in the exact moment when they were going to do housekeeping work.
And then them get back to life when a message appears telling the audience that men don’t die for changing diapers, picking up dishes or washing clothes.