Charlie Tolmos
Chief Creative Officer / Copywriter
About
PERUVIAN. FATHER OF TWO. FAT SURFER. AD LOVER.
Charlie started his career as a copywriting intern at OgilvyOne in 2005. A few months later, he joined McCann Erickson before moving to Leo Burnett Lima in 2007.
At Leo Burnett, he helped create some of Peru's most iconic campaigns, including El Cuy Mágico for BCP and Authentic Families for San Fernando.
In 2014, Charlie joined Circus Grey as Group Creative Director and soon became the agency's Chief Creative Officer. Under his creative leadership, the agency produced some of the most awarded work in Peru's history, including The Life Saving Soap Operas for the Peruvian Ministry of Health, The Emancipation Loan for Mibanco, and Sightwalks for Cemento Sol.
Today, Charlie is Chief Creative Officer at McCann Lima, where he leads the agency's creative vision across many of Peru's most influential brands, including Inca Kola, Entel, Rímac, San Fernando, Mastercard, D'Onofrio, Sublime, Bembos and Scotiabank. His recent work includes The Thousand Sponsors of Muni for Club Deportivo Municipal, among other internationally recognized campaigns.
Over the course of his career, Charlie has earned 37 Cannes Lions—including 2 Grand Prix, 11 Gold, 11 Silver, 13 Bronze Lions and 55 Shortlists—along with a Grand Prix at LIA, Best in Discipline at The One Show, three Clio Health Grand Prix, three Grand Prix at El Ojo de Iberoamérica, a Sol de Platino, two Grand Prix at El Sol, three FIAP Grand Prix, a Best of Show at the New York Festivals AME Awards, three D&AD Yellow Pencils, three Clio Gold awards, two ANDY Gold awards, four Grand Effies in Peru, and numerous honors at the world's leading creative festivals.
His industry recognition extends beyond the work itself. Charlie has served as a jury member at Cannes Lions, The One Show, Clio Awards, Effie Awards, El Ojo de Iberoamérica, FIAP, ACHAP and APAP, and has been a member of both Grey's Global Creative Council and McCann's Global Creative Council.
For two consecutive years, Forbes named Charlie one of the 50 Most Creative Peruvians in the World.