Peruvian. Father of two. Fat Surfer. Ad Lover.
Charlie started his career as a Copywriter Trainee in Ogilvy Lima in the year 2005. After just a few months he joined McCann Erickson Lima and soon after, in 2007 he was signed by Leo Burnett Lima.
There, he created some of the most Iconic campaigns in the country, such as the “Magic Cuy” for BCP Bank and “The Authentic Families Campaign” for San Fernando.
In 2014, he joined Circus Grey as a Group Creative Director and since then he created several awarded campaigns for the most important brands in the country.
Currently, he is Executive Creative Director of Circus Grey Lima and his work has been awarded with 15 Cannes Lions (5 Golds), 2 Peruvian Grand Effies and several creative awards in the most important Award Shows in the world.
He has been Jury Member in Effie Awards, El Ojo de Iberoamerica, Fiap, Ideas Awards and he is also an active member of The Grey Global Creative Council.