2015 / Cannes Lions / Bronze / Branded Content
In peru, domestic violence is on the rise.
In the last 4 years, 482 women were killed by their partners.
In every case, a chilling pattern appears:
The perpetrators apologize with sweet loving messages.
This allows them to avoid prosecution
and go back to the women they abused.
To put an end to this pattern, we published a love book.
“Don´t die for me” is a book written by men who terribly abused their partners.
The first part of the book is a compilation of real letters and messages of love.
At the end of this section, the book invites you to turn it around and find how each of these stories ends.
Finally, it gives you a shocking message:
Don´t become another page in this book.
Nobel prize, mario vargas llosa, wrote the prologue
and copies of the book were sent to personalities and opinion leaders.
We also launch an online book that went viral in just a few hours.
This online book was shared more than a million times in less than a week.
…and dont die for me was everywhere,
Even in amazon raising funds for the organization.