2026 / Effie Awards Perú / Gold x2

Club Deportivo Municipal (Muni), one of Peru’s most historic football clubs, was founded in 1935. After being relegated to the third division, the club lost its main sponsor and the financial resources needed to compete and rebuild.

Yet despite its difficult situation, Muni never lost the unconditional support of its fans.

This inspired a simple but powerful question: instead of relying on a single major sponsor, what if a thousand small ones could come together to create the same impact?

The answer became The Thousand Sponsors of Muni—a new sponsorship platform that transformed fans into sponsors. We redesigned the team’s jersey into a grid of 1,000 micro-spaces, each available to a small business owned by a supporter. Through affordable contributions, local businesses could collectively fund the club while becoming part of its identity.

In return, sponsors gained access to a range of benefits designed to support their own growth, including official merchandising opportunities, recognition within the fan community, and access to team assets for promotion.

By turning sponsorship into a collective platform, the initiative reimagined the relationship between clubs, businesses, and fans. More than a fundraising solution, it introduced a new model where community becomes capital, and where the passion of supporters can be transformed into a sustainable force for the future of the team they love.